Question

1. True or False. At the most fundamental level, margin analysis is the defining quality of the opportunity recognition process.

2. True or False. Research to develop a demographic profile of the customer base does not include nonuser profiles.

3. True or False. Personality variables such as confidence, conservation, and independence are used to segment markets.

Answer 1

1). The correct option is

True.

As we know that, Marginal analysis is an examination of the additional benefits of an activity compared to the additional costs incurred by that same activity. Companies use marginal analysis as a decision-making tool to help them maximize their potential profits.

2). The correct option is

True.

The nonuser profiles are not included in the research of demographic profile. The users profile is only included in research of demographic profile.

3). The correct option is

True.

The markets are segmented by Personality variables such as confidence, conservation, and independence. Segmentation of markets is to divide the markets into different segments.

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