NOTE: please calculate step by step and mention formula as well
Consider the following hypothetical demand schedule for "Tammy Fay" brand Mascara:
Price per pound: |
$0 |
$6 |
$12 |
$18 |
$24 |
$30 |
$36 |
Quantity demanded: |
600 lbs |
500 lbs |
400 lbs |
300 lbs |
200 lbs |
100 lbs |
0 lbs |
(a) Based on this demand schedule, set up a graph (using excel) of the demand curve and the corresponding total revenue curve.
(b) Calculate the price elasticity of demand for each price range using the midpoints formula.
Elasticity of demand is calculated as:% change in quantity demanded / %change in price]
Price | Demand | %change in Price | %change in quantity demanded | Elasticity of demand | Total Revenue |
0 | 600 | - | - | - | 0 |
6 | 500 | 600% | 17% | 0.028 | 3000 |
12 | 400 | 100% | 20% | 0.200 | 4800 |
18 | 300 | 50% | 25% | 0.500 | 5400 |
24 | 200 | 33% | 33% | 1.000 | 4800 |
30 | 100 | 25% | 50% | 2.000 | 3000 |
36 | 0 | 20% | 100% | 5.000 | 0 |
a)
b)
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