Question

1)What are the ethical implications of using marketing communication strategy to influence how customers think, feel, and act?

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Answer 1

Any business is given the chance to participate in ethical marketing. Any business can choose to be open, honest and fair when advertising to their customers, from the smallest mom and pop store to the biggest multinational corporation. Ethical marketing can be an inexpensive and efficient method of advertisement, unless performed in a careful manner. Likewise, unethical advertising does not provide for higher sales or lower advertising costs.

Ethical marketing does not refer to a plan in and of itself, but provides companies with tools to evaluate the marketing strategies they are using in the past , present and future. If a firm decides that an ethical marketing strategy can increase its profits or advance its public image, it may take steps to revise its existing marketing. In some cases this requires small changes; in others, entirely new marketing campaigns would be needed.Any ethical marketing effort will start with a careful analysis of the company, its customers and the markets within which it operates. Ethical marketing has many advantages, but few businesses will focus on an ethical marketing campaign if revenues were limited.

Eventually, conscientious advertisers need to make tough choices on whether to use their ethical decisions to capitalize. The basic belief that they do the right thing would not be enough of a driving tool for most businesses. Ethical messaging also highlights the ethical decisions a business has taken to boost its brand image. It may be a effective means of communicating with clients, but it still runs the risk of becoming self-feliciting. Any attempt at ethical marketing has to balance the self-interest of a company with its social responsibility.