Question

Please analyze the possible revenue models of WeChat and briefly explain your conclusion

Please analyze the possible revenue models of WeChat and briefly explain your conclusion

Homework Answers

Answer #1

It is the most popular instant messaging apps in China.there many diversified services are provided by wechats, that why its business model is Multisided . Which provide /serve both individual user as well as service providers.

Individuals user odel of Freemium :this model is good to increase customer base as well as revenue collection .wechats provide many service free of cost like free for download , messaging, games etc. But it collected revenue through added service like virtual sticker(disney ,cartoon etc) quality games etc.

Business model to business partner:wechats also provide facility of wechats payment and thus collected revenue from its fee or charges and it also connected with e-commerce services payments tool.

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