Question

Social media has changed the nature of social activism among students. Search the Internet for two other examples of teams of students using social media to promote a cause, protest, and/or address some social justice. In your initial posting address with each example, what was the goal of the students involved, and how do you think social media impacted students’ ability to achieve their goal? Do you feel that social media promotes or hampers activism among groups of students? Explain. What can managers learn from this? How can these learnings be applied to business?

Answer 1

Answer:
Example of student team using social media to promote and protest their cause are mentioned below:

• Student in Hong Kong raising their voice for democracy
  • Goal of the student:
    • Goal of the student was to raise their voice against China which is forcing their rule on Hong Kong.
    • Student and citizen of Hong Kong are demanding democracy and it's their right as well.
  • How Social media helped in that:
    • Using Social media they are incorporating various campaign against this in various parts of Hong Kong.
    • It also helped them for global outreach of the issue, making it even bigger cause.
• Student in United States raising their voice against discrimination with black people:
  • Goal of the student:
    • To raise their voice against injustice which is being caused in US based on skin color.
  • How Social media helped in that:
    • Using Social media they are incorporating various campaign against this in various parts of the United States.
    • It also helped them for global outreach of the issue, making it even bigger cause.

I think social media provides us a bigger platform to raise our voice, not only within a state or inside the country but in the global community across the world itself. So I think social media promotes activism among the group of student and provide a way to achieve it as well.

Things manager can learn from this and can apply in their business are as follows:

• Consider social media as a serious platform to promote their product.
• Should create a brand image in online world as well.
• It would be efficient and chepaer way to outreach to the customer and increase revenue with less efforts.

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