How do you think “new” media consumption is different or similar to traditional media? In responding use a concrete example of “new“ media that you might use (e.g., Reddit, Instagram, Twitter, etc).
New media consumption is more on the go, accessible, affordable, available and more attractive than traditional media and involves lesser costs.
For example reading news through TV or Print media is costlier and time consuming rather reading over news platforms like Twitter or Facebook.
Onky Similiarity is both forms lf media havr higher reach and top of mind recall value.
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