Question

How can General Electric gain and sustain a competitive advantage in its industry?

Answer 1

General Electric Company (GE) has followed a generic strategy to gain comparative advantage . Intensive growth strategies , inclusive growth , diversification of resources has helped it to attain and sustain advanatge in the industry . Michael Porter’s generic strategies are used to develop and maintain firms’ competitive advantage . Despite changing economic atmosphere this diversification and intense strategies has helped GE to prosper . Product development , market penetration , maintainance of quality and productivity can help General Electric gain and sustain a competitive advantage in its industry .