Question

Devise a strategy for a potential new entrant into the Turkish airline industry, using ideas from the course. Please avoid broad, vague clichés. Be as specific as you possibly can. Relate the principles and techniques we have covered throughout the course to this industry. Discuss why the incumbent players cannot respond effectively to your proposed strategy.

Answer 1

Turkey opened up its domestic airline market to competition via deregulation in 2003. Thus,new airline companies had the chance to enter the domestic market in which only one airline was previously operating. The aim of this study is to reveal the strategic responses given by the existing and new airline companies in the domestic market which resulted deregulation. The research findings show that to smone extent competition has been brought into airline market in Turkey,Turkish airlines companies have created different strategies in this competitive environment,they have tried to position themselves in terms of Porter's competitive strategies and under the concept of these strategies,they have started to use new strategic tools.

Turkish Airlines Corporate Governance Principles

• Statement of Compliance with Corporate Governance Principles :- The Incorporation ,which aims at promoting and representing Turkey and Turkish Aviation industry in international arena in the best possible manner and which has adopted the transparency ,fairness,responsibility and accountability as a principle,complies with any and all mandatory principles set out in the Corporate Governance Principles attached to the Capital Market Board and pays utmost attention to abide by non-mandatory principles thereof.
• Investor Relations Department :- There is an Investor Relations Management , directly reporting to Assoc.Prof.Murat Seker,ph.D.,Chief Financial Officer,which has been established in order to operate with respect to informing any domestic and foreign investors in a correct,consistent and timely manner and ensuring the communication and information exchange between the Board of Directors and the regulators and participants of the capital markets and observing the compliance with the regulation.