Scenario # 2: Chicken International Group
You are the CEO of a chicken-processing company. The Vice President
of marketing informs you that if you label your chicken as “free
range”, you can charge 20% more and greatly improve profit
margins.
You find out that all that needs to be done to legally use the term
“free range” is to open the door to the hen house for 5 minutes a
day. This provides the chickens with access to the outdoors when,
in fact, very few chickens will wander out when the door is open
for 5 minutes. Moreover, the term “free range” may be used
regardless of space per chicken, number of chickens, or amount of
time spent outside.
What is the ethical dilemma or issue?
What are the alternatives or possible courses of
action? Identify at least 3 alternatives?
What are your recommendations? In other words,
of the several alternatives you identified, what do you think the
company should do?
What is your rationale for your recommendations?
In other words, why do you recommend this course of
action
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