Question

MKTG 300 chapter 6

Starbucks has soft business periods (low sales) during the day, specifically lunch hour and 4 to 5 PM. This is partly due to the fact that consumer perceptions/attitudes view them as the morning stop for their cup of Joe before or on their way to work and in the morning and afternoon break at 10 AM & 2 PM. In chapter 6 we talked about how adding value to an offering could change a consumer’s attitude/ perception and positively impact their buying behavior. What “value added” improvements would you make to Starbucks to strengthen the attitude of consumers that would improve their business during the soft business timeframes noted above.

Answer 1

summary-starbucks should offer some loyalty programs ,host some events during soft business time hours to increase sales