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Explain (a) how and why Distribution Traps occur and (b) for which type of product such...

Explain (a) how and why Distribution Traps occur and (b) for which type of product such traps are most likely to be observed.

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The rise of Mega Distributors across almost evry industry is shaping the businesses today.

By catering to the mass market, innovators are allowing Mega Distributors to dilute the value of their products and services, while letting them impose costs and force changes in strategic direction and control. This is the Distribution Trap.

This is happening as the current notions of mass marketing have wrongly convinced tens of thousands of innovators that the sale and distribution of their products and services is better left in the hands of outside forces.

Products such as electronic ones as laptops, big screen Tv's etc , designer apparels etc that are like having mass market for customers fall in such traps.

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