Question

what would be the keyalternative to pricing that cruise companys should take to gain more profitablity...

what would be the keyalternative to pricing that cruise companys should take to gain more profitablity ? what other additional strategies shkuld be taken for gaining additional sales?

Homework Answers

Answer #1

Key alternative to pricing that cruise companies should take to gain more profitability-

  • Dynamic pricing - Keeping prices flexible ensuring that prices rise when the demand peaks. Also, based on availability of tickets.
  • Extra on-deck services - Once a cruise have a captive audience on board, several services can be offered for nominal fees. Example - entertainment areas, movie theatres, bars, game zones, etc.

Additional strategies for additional sales could be -

  • Frequent traveler programs - This would ensure that regular customers feel valued and rebook the services again for benefits, which would increase sales.
  • Discount offers - Appealing discounts could be offered to lure more customers and to gain customer loyalty, so that sales increase eventually in future once the brand name is established.
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