Question

McDonald's requires that its packaging is bio-degradable and recyclable whenever possible. This is an example of:...

McDonald's requires that its packaging is bio-degradable and recyclable whenever possible. This is an example of:

a.

viral marketing
b.

push strategy
c.

environmentally sustainable marketing
d.

permissions marketing
e.

disintermediation
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Answer #1

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Answer: c) Environmentally sustainable marketing

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A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take (“push”) its products to consumers.Viral marketing a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.

Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information

Disintermediation is reduction in the use of intermediaries between producers and consumers,

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