Question

Explain what ‘product proliferation’ is and when it can be used to deter firms from entering...

Explain what ‘product proliferation’ is and when it can be used to deter firms from entering a market. Include any relevant empirical evidence.

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Answer #1

Product proliferation usually occurs when the organizations market results in variation of same commodity, through various colour combinations, product’s size and uses. This helps in producing diversity of the product for the firm because its able to capture the sizable portion of its market.
When the incumbent firms create and introduce the products in the effort to fill the product space in a manner which leaves an unmet demand for the entrants. For the managers its one of the mist common acts which they use to restrict entry in the mature industries and sustain the growth profitable with quickly maturing the products.
The previous researches depicted that once the product line’s length is specified as the endogenous in share and piece determinations. The decisions have both demand and supply market share price implications.

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