Explain what ‘product proliferation’ is and when it can be used to deter firms from entering a market. Include any relevant empirical evidence.
Product proliferation usually occurs when the organizations
market results in variation of same commodity, through various
colour combinations, product’s size and uses. This helps in
producing diversity of the product for the firm because its able to
capture the sizable portion of its market.
When the incumbent firms create and introduce the products in the
effort to fill the product space in a manner which leaves an unmet
demand for the entrants. For the managers its one of the mist
common acts which they use to restrict entry in the mature
industries and sustain the growth profitable with quickly maturing
the products.
The previous researches depicted that once the product line’s
length is specified as the endogenous in share and piece
determinations. The decisions have both demand and supply market
share price implications.
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