Question

What is stimulus generalization ?What are the marketing strategies based on stimulation generalization? Please give examples .

Answer 1

Answer :-

Stimulus Generalization :

Stimulus generalization is the procedure of reinforcing a response in the presence of a stimulus or situation and the effect of the response occurring more frequently.Stimulus generalization is when you respond 1 way to many stimuli.

The same response to a slightly different stimulus response generalization.

Unlearned stimulus generalization is looking almost identical. Learned stimulus generalization has one similar trait.

Learned stimulus generalization : Rock, ball, globe. (Round)

Unlearned Stimulus Generalization : Green shirt, green skirt, green car (green)

Example of stimulus generalization :

Teaching a person about dogs. Thinking Wiener, pug, lab are all "dogs".

Marketing Strategies based on Stimulation generalization :

Family branding, licensing, and look-alike packaging are all marketing strategies based on stimulus generalization.