Question

a. Major League Baseball’s regular season ballpark average attendance dropped for the third straight season, falling 1% in 2010. The 30 major league teams combined to draw 73.06 million fans in 2010 for an average of 30,067 fans per game according to Stats LLC. Last year there were 74.42 million fans or 30,350 average fans per game. Major League Baseball set attendance records in 2007, with a total of 79.5 million and average game attendance of 32,785. One of explanations behind this drastic decline in fan attendance at major league parks since 2007 is the decline in family discretionary income caused by job losses and the global economic recession. This decline will likely lead the MLB to come up with creative discounts and new promotions for next season in order to demonstrate it’s responsive to the ____________ environment.

political/legal environment

economic environment

social and cultural environment

none of the above

technological environment

b. Blockbuster’s bold guarantee that its customers will be able to find a new movie video, or will they receive a free rental (Who in the class is old enough to remember this chain of video renting stores?) tor Burger King’s intensified promotional strategy attacking McDonald’s french fries are examples of what form of aggressive marketing opportunity strategy (Hint: expanding sales of existing products in existing markets by going head to head with key competitors). Editor's Note this is a tribute question to Blockbuster, which was once a leader in the home entertainment market, but lost its edge and market to Red Box, Netflix, and others; sort of the same way Research in Motion in recent years saw its market share of Blackberry's fall to Apple and Google.   

market penetration

diversification

none of the above

market development

product development

c. During the 1980s, Sears attempted to become a financial supermarket as well as a mass merchandiser by adding new products for new markets, such as insurance services (All State), real estate services (Coldwell Banker), brokerage services (Dean Witter), and credit cards (Discover). Sears’ attempt to move into these new totally new lines business is an example of:

none of the above

product development

market penetration

market development

diversification

Answer 1

1. C) Social and cultural environment

There is decline due to reduction in family discretionary income caused by job losses and global recession.hence this decline will lead the mlb to come up with creative discount and new promotion for next season in order to demonstrate its responsive to the social and cultural environment.

2.A) Market penetration

Market penetration focuses on increasing sales of existing products to an existing market.

3.E) Diversification

Diversification focus on new market with introduction of new products.