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what makes Starbucks strategy different from rivals

what makes Starbucks strategy different from rivals

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Answer #1

Starbucks is a leding coffee seller in the market. The quality of the coffee sold by this firm is high in qualityn as compared to others so the customers are ready to pay high prices. Moreover, there are various incentives available to the customers like free mugs, free coffee on a purchase of more than a certain amount which makes it interesting for the coffee lovers to go to starbucks. Also, it invests heavily on research and development to make the product differetiated from other. The ambience inside the cafe is very different and nice.

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