Question

How have recent technological changes impacted the marketing of various goods and services? Give examples to support your answer.

Answer 1

The technology has changed over the years and it impacted on marketing strategy also.from the time when companies only focusses on selling rather than customer satisfaction.

Recent marketing technology has been more advanced by the origin of artificial intelligence, where companies can easily identifies the market and customer needs.They can predict the consumer behaviour by doing different researches

For example lenskart,one of the biggest online spectacles store is using artificial intelligence.When you login there to buy then there is also an option to try 3D Spects .when you try it you will find exact feeling of wearing glasses.This make them unique in the spectacle market..