Question

What is your assessment of the Chase Sapphire Reserve card? Is this a good product for...

What is your assessment of the Chase Sapphire Reserve card? Is this a good product for
JPMorgan Chase (JPMC)? For the Sapphire brand? Why or why not?

Homework Answers

Answer #1

Ans- I feel that the benefits provided by the card are amazing! Although with all of this positive feedback from the public, but it is not good for JP Morgan chase because although the company did really good with getting consumers attention to sign up for this card, the promotions attached to it at first cost the company more money then they were actually receiving with the 100,000 point system. This is the reason why it is not good.

On the other hand for the Sapphire brand, I think this product pretty much just too it to another level, again the impact and attention received from this product.

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