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Even if a segment has the right size and growth and is structurally​ attractive, a company...

Even if a segment has the right size and growth and is structurally​ attractive, a company must consider its own objectives and resources before targeting that segment. True False

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Answer #1

Answer:

Even if a segment has the right size and growth and is structurally​ attractive, a company must consider its own objectives and resources before targeting that segment.

Correct answer: True

Explanation:

Company should identifies which parts of the market it can serve best and most , targeting in marketing is so powerful and it can help improve your advertising, So company must consider its own objectives and resources before targeting that segment ,even if a segment has the right size and growth and is structurally​ attractive.

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