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Starbucks is hoping to make use of its excess restaurant capacity in the evenings by experimenting...

Starbucks is hoping to make use of its excess restaurant capacity in the evenings by experimenting with selling beer and wine. They speculate that the only additional costs are to hire employees to cover the hours and costs of the new line of beverages.

In a minimum of 500 words:

  • Discuss the hidden costs you think might emerge from this change to their business.
  • Explain what challenges you think could occur as a result of this change to their business.
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