Question

1 Decide in 100 words American apparel What did they do well?

2 Is there anything they didn't consider? please type

Answer 1

Answer:
1.)
American Apparel Inc. is an online-only retailer and previous brick-and-mortar stores operator based in Los Angeles, California. Established by Canadian businessman Dov Charney in 1989, it was a vertically coordinates company that positioned as one of the biggest apparel producers and marketers in North America.
Things that they did well:

• They had a very good strategy of marketing during occasion.
• They also attracted many customers with sales offers and cross selling different products as well.
• Quality of clothes were very good and they valued their employees very well and pay them good salary so that they are motivated while working.

2.)
Things they didn't consider are as follows:

• The company was facing pressure, counting loan commitments, after it took on $111.6 million in obligation to extend over five a long time.
• Even after 5 years they were not able to solve their increasing debt problem which was one the main reason of their failure.
• Controversial Branding : American Apparel was known fair as much for its indecent publicizing as its U.S.-manufactured clothing for numerous a long time. Highlighting scantily clad models in provocative postures, the advertisements produced lots of exposure for the company, much of it was negative publicity

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