Question

Spirit Airlines: getting Less but Paying Much Less For It

1. What is Spirit Airline’s positioning approach and can it continue to thrive with this approach?

Answer 1

Spirit airlines is using price quality approach of investing  

Spirit airline is operating in 10 cities with 20 departures and flies to those destinations where majority of customers prefers to travel within us.Thus they provide good budget airline facilities at a very low price

Getting less but paying much less for it means getting good budget airline facilities at a very low rate than the services provide to customers

The company can't depend on these strategies always they should change approaches as per market changes and customer preferences.They also need to increase their fleet and services to various states in US