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Suggest ways in which a global marketer is better equipped to initiate and respond to competitive...

Suggest ways in which a global marketer is better
equipped to initiate and respond to competitive
moves.

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Answer #1

Advent of digital revolution has led to the rapid globalisation and liberalisation. A firm enters new market or it has to face competition from firms entering domestic market from abroad. Thus, a firm can follow few methods to compete effectively in global market:

  • Firm must adapt its products according to needs of global market. it must design products based on preferences of specific country.
  • Firm must spread consumer awareness about the products.
  • Product must be developed effectively to compete against new competitors.
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