Question

The market opportunity in developing countries is typically limited because the people are too poor, and it is too risky to do business there.

True or False

Answer 1

ans =False

Generally, the most considerable marketing prospects prevail amongst the industrialized countries, as they have greater income levels, one of the mandatory ingredients for market formation. But, market saturation for several commodities already prevails in these countries.

The developing nations, in contrast, have growing populace bases, and though most import a restricted number of commodities from other nations, longer-term growth prospect prevails in these countries. Usually, marketers in developing countries must be educators, utilizing marketing techniques to educate public about unfamiliar, new commodities and the advantages they give. As the extent of economic development rises, so also does the sophistication of the marketing endeavour focused on a nation.