Provide a scenario where a company would enter a foreign market using the franchising modal
Under Franchise model a firm would
enter into other nation and provide the rights to sell the goods
under its brand name to a local resident of the foreign country.
Because the firm might find difficulties in understanding and
running as per the needs of the local area but wants to expand its
business, the firm would charge an initial upfront fee to get the
franchise and letter the revenue sharing would be upon the mutual
agreements
For example MC Donalds has presence in over 119 countries through
franchise model.
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