Address and discuss the following question (using items from the popular press, recent news stories, examples from people close to you, etc.) "Are all generations the same? Back in the 1960s, and 70's the young baby boomer generation challenged societal and cultural norms. How is that different from today?"
Three of the most studied generations are Generation X, the age
cohort born before the 1980s but after the Baby Boomers; Generation
Y, or Millennials, typically thought of as those born between 1984
and 1996; and Generation Z, those born after 1997. In a survey of
18,000 professionals and students across these three generations
from 19 countries, it was found that are some important differences
in their aspirations and values.
Generally it is observed that the Gen Y and Gen X professionals are
more enthusiastic about the coaching and mentoring that comes with
management jobs than the higher responsibility. However, Gen Z
cites higher levels of responsibility and more freedom as
attractive attributes of leadership. Men and women’s leadership
preferences also differed across generational cohorts. Many Baby
Boomers have the parenting philosophy, “We want it to be easier for
our kids than it was for us.” This philosophy, in turn, helped
create and reinforce Millennials’ sense of entitlement. Millennials
exhibit different attitudes toward employment, sales, and
marketing, which are challenging many conventional strategies and
approaches. Gen Z is an interesting mix of tech savvy, smart and
dependent. They have many interesting ideas for the future of
technology.
The baby boomer generation was extremely large because of the
relative political stability after the Second World War. They were
much more optimistic than their parents due to the economic boom
from post war reconstruction and the following years of steady
industrial development. Baby boomers tended to reject the
traditional values of their parents, religion and became much more
individualistic and liberal.They idealistically looked for social
change. They experimented with different ideas, lifestyles, sexual
freedoms, ways of thinking, as the hippy movement exhibited during
the late 60’s. Baby boomers were free spirited, open, tried to be
fair and took up social causes. This was the time when the civil
rights, anti-war and women’s movement emerged and politics became a
mass event where two clearly defined sides (liberal and
conservative) developed. were witnesses to rapid development of
technology and came to appreciate and accept it. They saw the space
race, the arms race, the invention of the transistor, television,
the green revolution in agriculture, and great improvements in
medicine, i.e., the first heart transplant. Baby boomers probably
got the idea that mankind could control and harness nature during
this time. They became the healthiest generation so far and life
expectancies increased dramatically.
Baby boomers in their mature working years accepted the system, not
only becoming part of it, but being the ones responsible for
building it to what it is today. The 70’s and 80’s were the time of
rapid corporate growth where the baby boomers were workaholics.
They competed with their peers and became a relatively financially
well off group. They respected success and achievement as an
important institutional foundation.
The Current Generation however have grown up with computers, multi-channel satellite and cable TV, mobile phones, instant messaging and other high-tech gadgets like iPods, etc. Our Generation appears to be a self confident generation. Based on influence from their workaholic parents, We believe that we must build strong resumes and become skilled to get on in life. We believe that success comes through hard work and this external drive is what motivates us, rather than inner ambitions. Generation is generally good at multitasking and have entrepreneurial initiative. We generally want to make a difference and feel strong about social responsibility. Our Generation have high expectations of ourselves, constantly trying to solve their own problems and take the challenges that come their way. We can work quickly but need definite objectives to motivate.
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