Question

Please write a repose to the following post:

After reading this case I believe that Domino's has done a great job of marketing their establishment as a whole, in 2012 Domino's took the word Pizza from their name just to put emphasizes on all of the other products that they have that are not Pizza. That shows me that they are paying attention to their competitors and they have a great strategic marketing team that gives them great insight on what is working. With that being said I believe that Domino's listens to their customers and they have a great presence of mind of where their establishments are located, and the type of pizza those people like in said location. Domino's could easily put up an establishment and keep the same menu at every location, and say take it or leave it, these are the types of pizza we make and that is that. Instead they cater to their consumers, in Asia they top the pizza with seafood, and curry in India, it sounds like a simple thing, but a lot of restaurants are very generic and do not know how to build a relationship with their customers. What can be learned from Domino's for other businesses is, know your market, try to learn and figure out what the people that will be buying your products like. Domino's is number one internationally for Pizza franchises and that is not by coincidence, they are continuously putting in the work to market their products, and make the best products that will keep customers coming to them. From my own personal experience I grew up on Pizza Hut that was the only pizza place that we would order from, but recently within the past five or so years, we have started to transition towards Domino's. It seems as if they did something knew with their recipe and it changed the taste of their pizza, I have no idea if that has anything to do with them accommodating the different consumer taste, or if they just found a better recipe that works. Other international business should model their international plans after Domino's because they have learned to engage themselves in many different markets, and has shown a lot of growth internationally with the plan they have constructed.

Answer 1

According to this post, Domino's has a customer-focused marketing strategy.A customer-focused market strategy refers to the strategy that places the customers at the center. It focuses on customers' tastes and preferences. Domino's serves according to the tastes and preferences of people of the location. It varies from place to place. Domino's is the best example that explains how an organisation can be made better if it knows what is going in the market and changes its products according to the preferences. The above post explains the strategies of Domino's and how it has improved in the past years.