Question

You are research assistant in one of the marketing department of multinational company and is going to launch a new product. What type of survey method would you use to observe behavior of company’s potential consumers? (explain with

suitable product examples and reasoning).

Answer 1

To observe behaviour of product like Organic Pils in market, researcher must undertake quantitative analysis using surveys.

Types like inperson interviews, direct mail survey, computer asisted internet survey are best possible alternative as this gives uniformity and standardisation and helps catering to maximum user base and demographic to get holistic view about product.

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