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FedEx employees use the motto "Absolutely, Positively" to express their commitment to their customers. What should...

FedEx employees use the motto "Absolutely, Positively" to express their commitment to their customers. What should be the attitude of someone who studies economics toward this sort of company ritual?

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Answer #1

- FedEx has broadly constructed its image around a solitary thought: by coming through when something absolutely, positively must be there overnight.

- However we believe it is indication of a weakened FedEx brand and this is reflective of autonomous working model, scrutinizing the drawn out reasonability of keeping up discrete express and ground working organizations. Representatives kept on working in silos and were hazy about the job they could play in understanding the new FedEx vision.

- Such images of corporate culture can give significant data to workers in that they potentially signal what is compensated in the organization. In any case, they won't be important in rousing workers except if they are strengthened by the conventional monetary benefits for the employees.

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