Suppose Demand for Apples (in bushels) is given by Q = 90-P and Supply is given by Q = P. The market for apples is dominated by a single, monopolistic firm "NYC Apples". How much more will consumers pay for Apples with NYC Apples being a monopoly compared to if it were a perfectly competitive market?
Monopoly case
Take demand in inverse form and find its total and marginal revenue
P = 90 - Q
TR = 90Q - Q^2
MR = 90 - 2Q
Supply function can be taken as marginal cost so MC = Q
Monopoly profit maximization output is found using MR = MC
90 - 2Q = Q
Q* = 30 and P = 90 - 30 = $60
Consumers pay a price of $60 per unit under a monopoly case
Perfectly competitive market case
Qd = Qs
90 - P = P
P = $45
Comparatively, consumers pay for Apples with NYC Apples being a monopoly an amount of $60 which is $15 more than what they pay compared to a perfectly competitive market.
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