Question

Choose a specific country for market expansion from the following:
- Kenya
- Malaysia
- Georgia ,

putting in consideration these industries; Telecommunication
, Travel & Tourism, Agriculture, Supplementary Industrial Products.

• You have to provide the assignment with the following structure as you see below:

-Executive summary

-Overview of the selected country

-Macro-environment analysis
• Cultural and societal analysis
• Political and legal analysis
• Economic and trade analysis
• Competitors and technological analysis
• Financial analysis

-Business opportunities / risks analysis
• Identification of business potential
• Identification of business risk

-Implementation
• Strategy
• Structure
• Operations

-Conclusion

-References and citation, structure, layout, and writing skill will be counted in grading.

Answer 1

I have chosen Kenya. It is one of the prominent players in the market development in East Africa. Due to its strong industrial base, many companies are attracted to expanding the business in Kenya. The people are multilingual and they also prefer speaking in English which has also attracted many countries due to the limited language barrier. Another important factor that is important for the expansion of business in Kenya is that 70% of the population in the country is the young generation. Kenya is the most developed country in East Africa.

The political environment of Kenya is under the government of Kenya. Kenya has opened its arms for attacking new companies to work there. The government has liberalized the laws of working in Kenya and therefore the investment in Kenya is started to grow. But, Kenya is dealing with a problem of huge corruption which is practiced in the public sector. The government is not yet succeeded in curbing the corruption level in the country and hence the work is hampered due to delays in performing the operations.

The economic environment of Kenya is highly dependent upon agriculture. The industries are still struggling to establish themselves in the country. The country has a high population and the people are unemployed which leads to putting a brake on the development of the country. This has also increased the rate of inflation in the country.

The cultural and social environment the country has a huge population and the birth rate is also very high. But a lot of people die in the country due to aids. The country also has around 70 tribal groups that follow their own culture and customs. The language which is ost spoken is Swahili and English. The class system is also practiced in the country and many people are below the poverty line.

The technological environment: the country has started to focus on new technologies. One of the most developing sectors is information communications technology (ICT). The Kenyan population uses most value-added services in the mobile services which also replicates the development of technology in the country. The schools in Kenya are also using technological updation and they provide the best possible education to the students of Kenya. People are using the computer and the internet in their daily life.

The environmental factors: Kenya is full of beautiful beaches and various restore which attracts the tourists. The climatic condition is also diverse in the country and this has provided a lot of jobs to the people. The safaris in Kenya is also an important tourist attraction places in Kenya.

The legal environment: Kenya follow somewhat similar legal rules like Britain. The people do not have free legal aid with the exception in some cases. The legal system is still vulnerable and irresponsible which needs some attention towards it.

The business opportunities are that the people are younger and the country has huge population which provides skilled laborers who are easily available. So, skilled labor rare in abundance which can be utilized for the development of new businesses.

The risk is that Kenya has a huge cultural diversity due to various tribes and all these need to be addressed before starting a business in Kenya. Also, the African countries are still in development phase and the new technologies are still developing g in the country. So, in order to meet the required new technologies must be incorporated to increase production.

Conclusion: Kenya is one of the countries which could be chosen for establishing business and expansion. The country is filled with diverse flora and fauna which is also increasing the working and expansion of the business. The huge young population will also aid in the expansion of the business in the country.

References:

1. https://2016.export.gov/kenya/doingbusinessinkenya/index.asp

2. https://www.ukessays.com/essays/economics/pestel-analysis-of-kenya-economics-essay.php