Before solving this question we need to understand the difference between quantity demanded and demand
When the factor present is only price then there is change in the quantity demanded
This is shown by the movement on the demand curve
The movement can be either upward or downward
If more than price factors are involved like
Then this will cause the shift of demand curve
Now from the given question as it is clearly given that Coke and Pepsi are substitutes to each other
Substitutes are those goods which can replace each other
So here when price of coke decreases then this will lead to to increase in the demand of coke and ultimately decreasing the demand of Pepsi
Hence the correct answer here is option B
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