Question

1. Select a Canadian company’s exported product. Explain the adaptations that you would recommend be made to export the product into a new market. Identify the market and explain your recommendations.

Answer 1

Companies like Bombardier Incorporation which exports aerospace vehicles into key markets like India need to understand market dynamics and key recommendations made are listed below :

1. Compnay must adopt to stricter procurement norms and compliance protocol
2. Adapting to The local needs of country and enabling customisation is key
3. Catering to faster delivery and lower comparative prices is important as it competes with US and Russian aerospace vehicles
4. Lower turnaround time and quality is another important elements need to be considered for manufacturing.

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