Question

(3) 1. (1 point) Define company-wide strategic planning and briefly describe the four steps that lead...

(3) 1. (1 point) Define company-wide strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. (4) 2. (2 points) Name and define the four product/market growth strategies in the product/market expansion grid (Figure 2.3). Provide an example of a company implementing each strategy. (5) 3. (1 point) Describe the differences between a value chain and a value delivery network. (6) 4. (6 points) Read the case at the end of Chapter 2, Facebook: Making the World More Open and Connected, and do questions following: (Q6-1) Is Facebook’s mission statement market-oriented? Explain. How is Facebook’s strategy driven by its mission? (Q6-2) Is it wise for Facebook to give away it technologies for free? Why or why not? (Q6-3) As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?

Homework Answers

Answer #1

I have answered the first question of the two questions

Since the essay part in the second question is provided it is not posiible to answer that part .

The major steps in compant wide strategic planning are

*Defining the company's mission

*Setting company objectives

*Designing the business portfolio

*Planning marketing and other functions

THE 4 MAJOR MARKET GROWTH STRATEGIES ARE:

*Market penetration strategy

*Market expansion or development

*Product expansion strategy

*Growth through acquisition

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