Question

In general, are the following industries most likely to use a Global, Localization, or Transnational Strategy?

(Place a G, L, or T for Global, Localization, or Transnational respectively in the blank next to the industry)

1. ______ Bulk chemicals

2. ______ Brand-name pharmaceutical drugs

3. ______ feature film movies

4. ______household furniture and furnishings

5. ______ luxury automobiles

6. _______ construction equiptment

7. _______ satellite or streaming entertainment services

8. _______ streaming devices

9. _______ legal services

10. _______ manufacture of steel pipes

Answer 1

Bulk chemicals ---- transnational strategy

Brand name pharmaceutical drugs ----- Global strategy

Feature film movies ------- localized strategy

Household furniture and fittings ----- transnational strategy

Luxury automobiles ----- Global strategy

Construction equipment ---- transnational strategy

Satellite or streaming entertainment services ---- localized strategy

Streaming devices ------ Global strategy

Legal services ------ localized strategy

Manufacturing of steel pipes ----- transnational strategy.