Question

Certain recognizable global consumer market companies have had major success in global markets over time. They...

Certain recognizable global consumer market companies have had major success in global markets over time. They did their homework and protected their shareholder's investments in new markets. Explain how McDonald's in India became successful?

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Answer #1

Mcdonalds in India has become highly successful due to following reasons :

  1. Adopting multi domestic strategies with hyperlocal marketing
  2. Keeping costs low by streamlining operations and warehouse
  3. Low cost of production as local produce was used
  4. Low cost of skilled labor
  5. Adopting franchise model with higher flexibility
  6. Mass market campaign and keeping low penetrative prices
  7. Constantly changing tastes and introducing new products a
  8. Online delivery and heavy discounts  
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