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Advertising is a very important element in the model of monopolistic competition. Do you feel that...

Advertising is a very important element in the model of monopolistic competition. Do you feel that it can be a very effective non-pricing tool in fast-moving consumer goods industries in countries such as India? (10)

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Answer #1

FMCG products are frequently purchased and more demanded products. As there are a lot of FMCG product options in the market, brand recall is necessary which can be achieved using advertising. In India, with a lot of rural population, advertising helps in brand reinforcement which leads to brand recall. Advertising helps the marketer reach all types of population, literate and illiterate. Therefore, advertising helps achieve the maximum brand recall for the product which helps in maximising the market share of FMCG companies.

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