Question

Which statement is true of cause marketing?

It involves the cooperative efforts of a for-profit firm and a nonprofit organization for their mutual benefit.

It describes a marketing relationship based on a straight donation.

It seldom helps companies increase the sale of their products.

It occurs when government agencies and nonprofit agencies launch social campaigns.

Answer 1

Statement A is true of cause marketing. Option A is correct. The answer is It involves the cooperative efforts of a for-profit firm and a nonprofit organization for their mutual benefit.

Cause marketing can be explained as a kind of corporate social responsibility(CSR), in which a company’s advancement crusade has the binary purpose of larger profitability and also betterment of the society. It means a non-profit and for profit alliance or collaboration to market a product for mutual benefits. Cause marketing is a mutually favourable collaboration between a corporation and a nonprofit intended to encourage and further promote the former's sales and the latter's cause.