a) Widget Inc. decides to reduce the price of its product, Widget 1.0 from $100 to $75. The company predicts that the sales of Widget 1.0 will increase from 10.000 units a month to 20.000 units a month. Calculate the price elasticity of demand and explain?
It is given that when the price of widget falls from $100 to $75 then the quantity demanded increases from 10,000 to 20,000. The elasticity of demand can be calculated by the following formula:
Putting the values:
So, the elasticity of demand is -4. Since the elasticity of demand is -4, as the price falls by 25%, the quantity demanded increases by 100%.
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