Question

1. Using BusinessWeek or Interbrand, what are the top 10 global brands for the most recent...

1. Using BusinessWeek or Interbrand, what are the top 10 global brands for the most recent year? Any changes from last year? Provide references.

2. Visit the websites of two third-party logistics provider (3PL) companies such as FedEx and DHL. Think global.

a. What logistical services does each firm provide?

b. What type of customers does each company serve?

c. Where are their headquarters and branch offices located?

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Homework Answers

Answer #1

1. Top 10 Brands 2017

sl.no Brand Growth Rate(%) Brand Value(m$)
1 Apple +3 184,154
2 Google +6 141,703
3 Microsoft +10 79,999
4 Coca-Cola -5 69,733
5 Amazon +29 64,796
6 Samsung +9 56,249
7 Toyota -6 50,291
8 Facebook +48 48,188
9 Benz +10 47,829
10 IBM -11 46,829

2. Q Answer:

Sl.No Logistical Service Provider Services Type of customers Headquarter
1 FedEx Air delivery Global Memphis, Tennessee
2 DHL Air and land delivery Global Bonn, Germany
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