A counterfeit of a mark that is registered on the principal register in United States Patent and Trademark office and is still in use is a crime and the penalty can be imposed on the counterfeiter.
In this case, although the mark 'Lauren' is a registered trademark owned by Ralph Lauren but is not in use currently as Ralph Lauren do not make and sell watches currently, so it is not a crime nad unlawful and thus Reliable Time Inc cannot be penalised
References
A Golden Opportunity : Supporting Up and Coming US lUxury Designers through US Legislation Available At : https://brooklynworks.brooklaw.edu/cgi/viewcontent.cgi?referer=https://www.google.co.in/&httpsredir=1&article=1662&context=bjil
How the seizure of counterfeit goods can go bad Available at : https://scholarship.law.umn.edu/cgi/viewcontent.cgi?article=1377&context=mjlst
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