A political scientist, Professor Kandiyo Kanga said: ‘There is little or no difference between Public Relations (PR) and Propaganda. ‘Using your understanding of the main characteristics of PR; on one hand; and Propaganda of the other hand, evaluate Professor Kandiyo Kanga.(with atleast 6 textbook references)
The words of professor Kandiyo Kanga is correct in a sense that objective and techniques used are same for both public relations and propaganda.Public relation and propaganda are effective tools.Both seek to influence public perception.So public relations and propaganda have the same purpose.Propaganda attempt to shape public perception in order to generate desired response.Public relation is an effort from the part of organisation to maintain goodwill.Likewise,there is little or no difference between public relation and propaganda.
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