Question

Examine a competitor to the ADIDAS brand and explain what you think is a strength/weakness of the the competitor.

Answer 1

NIKE is one of the leading and most prominent brand and competitor of ADIDAS.

The strength of NIKE in comparison with ADIDAS lies in the following:

1. Number of employees: NIKE has around 16000 more employees than ADIDAS.

2. Nike's global revenue in 2018 amounted to 36.4 billion U.S. dollars in comparison to Adidas' (around 3 billion U.S. dollars)

3. NIKE became the official uniform provider of NBA grabbing the deal from ADIDAS.

WEAKNESS :

1. Though sales of Adidas is less than Nike but the sales percentage were up 20% in whereas NIKE observed only 3% increase in sales.

2. Nike lags behind Adidas in understanding current trend. The recent shift in consumers' demand for fashionable shoes were taken up very fast by ADIDAS.