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1) The marketing research system gathers internal records such as orders, billing, receivables, and inventory levels,...


1) The marketing research system gathers internal records such as orders, billing, receivables, and inventory levels, etc.
A) true    B) false

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Answer #1

The given statement is absolutely true.

What market research system is all about?

-Market research is a systematic gathering,recording and analysing of data about problems connecting with the marketing of goods and services.

-It is concerned with all those factors which have a direct impact on the marketing of goods and services.

In other words, Marketing research is a systematic design, collection, analysis and reporting of data and finding relevance to a specific marketing situation facing the company.

Hence, The given statement in true.

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