XYZ Clinic offers a dentistry treatment. You are the manager, the owner asks you how much to charge to maximize profits. The demand curve for the treatments and their total costs are given in table 1. a. For each level of output, calculate total revenue, marginal revenue, average cost, and marginal cost. b. What is the profit-maximizing level of output for the treatments and how much will the firm earn in profits? |
Table 1
Quantity | Price | Total Revenue | Marginal Revenue | Total Cost | Marginal Cost | Average Cost | |
0 | 23 | – | 340.00 | ||||
20 | 20 | 400.00 | |||||
30 | 18 | 480.00 | |||||
40 | 16 | 580.00 | |||||
50 | 14 | 700.00 | |||||
60 | 12 | 840.00 | |||||
70 | 10 | 1020.00 | |||||
80 | 8 | 1280.00 |
a) Formulae used for calculations-
Total Revenue (TR) = Price x Quantity
Marginal Revenue (MR) = Change in TR / Change in Q
Marginal cost (MC) = Change in TC / Change in Q
Average Cost (AC) = TC / Q
Quantity | Price | Total Revenue | Margina Revenue | Total Cost | Marginal cost | Average Cost |
0 | 23 | - | - | 340 | - | - |
20 | 20 | 400 | 20 | 400 | 3 | 20 |
30 | 18 | 540 | 14 | 480 | 8 | 16 |
40 | 16 | 640 | 10 | 580 | 10 | 14.5 |
50 | 14 | 700 | 6 | 700 | 12 | 14 |
60 | 12 | 720 | 2 | 840 | 14 | 14 |
70 | 10 | 700 | -2 | 1020 | 18 | 14.6 |
80 | 8 | 640 | -6 | 1280 | 26 | 16 |
b) We know that, a firm's profit maximizing units of
quantity is when the marginal cost equals to the marginal revenue.
Therefore, the profit maximizing level of output of the treatments
would be where the MR = MC i.e., 40, ( MR = MC = 10
).
The profits earned by the firm will be ( TR - TC ), that
is, 640 - 580 = 60
Therefore, the firm will earn profits of 60.
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