Question

A TV commercial for a prescription drug that reduces high blood pressure finishes with the statement, "Ask your physician about it." Is this commercial using a push or pull strategy? Explain why.

Answer 1

Pull strategy..

In pull marketing strategy the goal is to get the customers to come to you and marketers are attempting to pull customers. Common sales techniques for pull marketing are mass media promotions, word-of-mouth referrals and advertised sales promotions. Pull marketing generally attempts to create brand loyalty and keep customers coming back to you over the time..

Now, here in the situation the statement "ask your physician about it" indicates that customer knows what he is looking for or what problem he needs to solve, but needs pulling towards the particular drug as their solution and opposed to other solutions offered by the competitors.

(Please give an up vote if you find it helpful)..