Question

A friend said to you, "the best way to advertise is to get free publicity." Why...

A friend said to you, "the best way to advertise is to get free publicity." Why is this statement theoretically incorrect?

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Answer #1

Free publicity indicates covering the news of the company or its products. If a newspaper or news bulletin publishes news regarding the company’s achievements, success, and product categories, then such news is a free publicity. This may be treated as an advertisement but this is not the best, theoretically atleast.

The statement is incorrect because of the following reason:

If the free publicity is positive, means all good news about the company, then also it creates one-time effect in the mind of potential consumers. Moreover, this can’t cover the whole potential market since all the potential consumers may not get the news at a time. In order to get the larger effect, advertisement should be done repeatedly so that no one can miss out. This is not happening in free publicity; therefore, this is not the best.

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