The Affordable Care Act (ACA) was designed to increase the number of Americans covered by health insurance, while decreasing the cost of the insurance. Controversy, however, continues to swirl around the ACA by politicians, insurers, and policyholders. If you were in the position to influence the future of the ACA, what would YOU do?
To influence AcA, one must propogate and advertise its key benefits through an integrated marketing campaign via Radio,Print, TV, Out of Home media, Mobile and social media and get positive word of mouth.
Moreover taking special live sessions with news channels to address key issues and challenges of ACA and displaying themin positive limelight can generate buzz and influence massess.
Taking opinion polls and surveys and creating positive referral marketing to make sure people spread positive news can be influential.
Taking celebrity endorsement to spread awareness can be of great help to influence masses.
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