developed a creative brief based on what you believe an account planner would have developed? you have to develop creative brief as a account planner
Creative brief for Reebook:
Background : Reebok is spread globally as sports and fitness brand with strong heritage and authentication and great customer awareness.
Target Audience : Males and Feamles, Age group 18 to 65, Fitness enthusiasts, Health conscious, Literated, SEC A and B, Urban amd Metro markets.
Brand voice: Understanding and Compassionate
Insight: Most men and women have love for fitness but dont get time due to family life and career progression
Single minded Thought : Reebok Fitness app is for those who forget time for fitness and keeps them on track to healthy lifestyle
Execution requirements : Print, TV, Social Media.
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